Public Relations Officer
The Public Relation (PR) Officer will be responsible for developing and implementing strategic communications across various business functions to drive high-impact media and social coverage which supports SMASH! objectives. In this role, you will develop strategies and plans to increase positive Share Of Voice (SOV) through media and influencer activity which align with key initiatives, as well as enhance the visibility of our brand. You will lead a range of communications activity including media relations, influencer engagement, content development, event activations and local sponsorships.
You will work closely with a range of internal and external stakeholders and also provide strategic counsel to assist with the management of media issues and handling crisis to minimise reputational impact. You will maintain a positive and inclusive relationship with the community and the public. We are looking for a professional individual who can help SMASH! improve our reputation within the community (and maybe even expand your own personal network!). You will be the main contact for all media-related matters prior to, on the day and post-SMASH! convention and build a strong connection with the local community groups and businesses, media organisations, influencers, digital content creators and other external stakeholders.
The PR Officer will be required to, but not limited to:
- Build and maintain positive relationships with current and future external stakeholders
- Create relevant written media release materials for key SMASH! announcements
- Respond to media enquiries
- Regularly maintain and update the Media Contact List
- Design and manage the Media Kit and update whenever necessary
- Collaborate with brands or stakeholders to run online competitions or activations
- Manage the process and distribution of Media Passes for the annual SMASH! event
- Provide support and guidance for media partners throughout the weekend of the SMASH! convention;
- Analyse and create reports on the results of all PR activities and campaigns
- Work closely with Campaign Manager and Marketing Director to create PR Campaigns
- Work closely with the Guest department and Videography team to plan a schedule for VIP Guests interviews OTD of SMASH! convention
- Work closely with other PR Officer(s) to divide tasks within each other’s capacity as required.
On-The-Day (OTD) responsibilities; but not limited to:
- Executing excellent customer service at the Marketing HQ desk
- Managing the allocation of Media Passes to successful applicant
- Monitoring and supporting the Guest department and Videography team during the filming of the VIP Guests interviews
To be successful for the role we're looking for the following skills!
Essential Skills & Knowledge, Experiences, Qualifications
- Contactable on a regular basis via email and phone
- Strong communication skills in English, and other languages a bonus
- Attend meetings, workshops and activities as required
- Available for convention day(s) in Sydney, Australia
- Available on call for emergencies such as crisis communication (within reason)
- Strong time-management skills
- Strong customer-service skills
- Strong leadership and teamwork skills
- Strong attention to detail
- Strong creativity
- Familiarity with anime, manga, and cosplay culture, including current and upcoming trends
- Knowledge or experience in marketing campaigns and implementation
- Knowledge of public relations
Desirable Skills & Knowledge, Experiences, Qualifications
- Previous volunteer or customer service experience
- Experience in content creation